Marketo Engage

Marketo Engage provides a workflow from directly within Marketo that allows you to connect your Cvent events with Marketo. This feature allows you to:

• Track membership and success of leads for events hosted in Cvent, with leads being synced automatically to Marketo programs
• Incorporate event data, such as event titles or registration URLs, in event emails sent from Marketo
• Minimize dependencies between marketers and event planners by allowing marketers to set up programs and link them to events before planners integrate Cvent and Marketo

Cvent's Marketo integration is flexible — set up multiple configuration options within a single Cvent account or integrate with various Marketo accounts or workspaces. You can receive the following data from Cvent:

• Event and session activity: website visits, registrations, participation, cancellations, no-shows, and regrets
• Email statuses: sends, opens, bounces, unsubscribes, and opt-outs
• Contact updates: changes, updates, and deletions
• Custom data: opportunity to sync your organization's unique fields
• Engagement and scoring data
• Attendee activities

Easily understand and visualize your contact's event interactions across platforms. With this data in hand, you can build more complete profiles for your high-value customers and create targeted nurture campaigns that accelerate your sales cycle. This means stronger customer relationships, increased conversions, and so much more.