Google Analytics

All Cvent guest side pages will be tracked through the integration. This means all website pages (standard and custom), all registration pages, and post-registration confirmation pages. This applies to both desktop and mobile pages.

eCommerce Tracking allows users to pass transaction data to their Google Analytics account and view detailed reports with information about which products their registrants are buying.

For Cvent to pass transaction data to Google, eCommerce tracking must be enabled in Cvent and Google Analytics (Universal Analytics only). Once enabled, any online or offline transactions will be sent to Google Analytics when they are processed.

Google AdWords can be linked with the Google Analytics account associated with your Cvent event. You’ll be able to see Google AdWords data from active campaigns and receive metrics on how invitees and registrants come to your event website.